Thursday, December 15, 2011

What's Behind The Labels: Aspartame Renamed

The makers of Aspartame has changed its name to AminoSweet. 


It has the same toxic ingredients but a nice new sounding name. So if you are used to reading labels due to food allergies searching for the word aspartame now you will have to look for both names.


Why? Because aspartame has gotten such bad rap due to cancer-study related scares and food allergies, its very name has become bad for business..so it's time for a redo, like a do-over, but instead of fixing the problems its easier to rebrand and weather out the storm and gain higher sales in the interim...


There's a huge article here...including the history behind aspartame which is seriously quite interesting and more details about the health risks.

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